ABOUT LABEL
Label’s resources empower artists to advance their careers in meaningful ways while remaining focused on their craft—all with zero financial risk.
Our decision-making prowess, detail-oriented support system, and industry partnerships give artists an advantageous path to marketplace success while freeing them to focus exclusively on their musical vision.
Our approach prioritizes sync licensing, but we don’t stop there. The Label team offers artists insight and dedicated support in areas of song development, administration, distribution, branding, and more. Additionally, we pay for everything upfront, from creation to promotion. That means zero financial risk to the artist; if we don’t perform, it’s our loss.
Development
Artist development is vital to success in today’s industry, and our team is dedicated to helping authentic artists evolve and thrive in ways they might not yet even imagine.
Label’s approach to development is thoughtful and tested. It’s personalized with the artist’s authenticity in mind—because authenticity matters. It’s the magical component that makes an artist great. We provide artists with the means to press into their musical vision. We help them dial in the right sound for a specific project.
We provide top-tier collaboration with other writers, producers, vocalists, and musicians as the project needs. We help shape an artist’s brand and hone their visual aesthetic by tapping into our network of accomplished photographers, designers, and filmmakers.
It isn’t about changing or even “polishing” an artist—it’s about nurturing them in a way that amplifies their authenticity to the benefit of their career. The development process is a partnership, and it allows Label and artist to raise the bar together.
Distribution + Sync
Most labels operate in similar ways, and, essentially, we operate like most other labels—with one notable difference: our sync-first approach. It’s far beyond status-quo industry standards, and it’s what gives Label artists the advantage. Our network of notable licensing partners greatly extends our reach in the marketplace, which includes our sister company Musicbed.
We enjoy preferred treatment as a label and handle all of the tedious distribution work that accompanies a release.
We utilize specialized partners to distribute releases to dozens of stores.
We optimize/QC how releases populate across platforms to ensure accuracy on title formatting, ordering, artist bios, etc.
We use our direct access to label reps at Spotify and Apple Music for editorial playlist pitching.
We formulate a marketing strategy for every release and execute appropriately in each market.
Full Administration
When it’s time to collect and account for project revenue, Label has it handled from top to bottom.
An artist can’t make money on a project if they aren’t collecting the revenue it’s generating. Someone has to go after it. Label keeps track of, collects on, and accounts for every revenue-generating possibility—all in one place. Additionally, we handle all proper registrations so that our partners can collect in their specific territory/market, a step that’s sometimes overlooked.
We have trusted partners and premium label rates to make sure royalties are always collected for:
Publishing administration
Neighboring rights administration
Streaming revenue
Sync revenue
Content ID
PRO administration
Painless Payouts and Reporting
Label takes the business of bookkeeping off the artist’s plate.
Our team handles all payouts, financial administration, and accounting so artists never have to deal with the cumbersome tasks associated with bookkeeping. The process is as streamlined as it is convenient: We collect and account for 100% of the revenue, all in one place. Reporting is transparent and easy to digest. Monthly payments are direct and arrive on time.
Branding, Solicitation, and Promotion
We put music in front of the right people and make sure every release stands out.
In addition to putting our artists in front of the right outlets and opportunities, we make the most of the visual creative that accompanies their music. Utilizing a network of ace creatives, and with the artist’s involvement, our team ensures every Label release looks incredible. Our solicitation and promotion services include the following: *
Services Include:
Playlist pitching
(editorial & 3rd party)Blog solicitation
Release promotion across social
PR campaigns
Radio campaigns
(when applicable)
Photography
Artist bios
One sheets
Artwork
Social media
Spotify Canvases
* some services only necessary in certain cases